Now Accepting Bitcoin: Old Major Market Brings Artisanal Meats to 48 States
Table of Contents
First Up: Old Major Market LLC (Artisan Meats)The Big Ole Update!!The “1% Orange Pill” MathNotable Mentions: Local Indy Staples: Coffee & WineHave a Story or a Local Merchant Network to Feature?APPENDIX – 200 Indiana Stores Accepting Bitcoin
The trip to Indianapolis that introduced me to Old Major Market started at Kaffeine Coffee Co. on Fulton Street. The coffee was tasty, but my real surprise was running into a local Bitcoiner who was also paying for his order in satoshis, making me feel like not such a rare breed in this fiat world.
The friend I made shared about a network of Indiana merchants the Indianapolis local Indy Bitcoin Group has been orange pilling.
First Up: Old Major Market LLC (Artisan Meats)
A common complaint of merchant Bitcoin adoption is that the shop owners will liquidate 100% of their Bitcoin back into cash using payment processors like Square. This is true to start, but a fascinating shift occurs once a business owner reads about bitcoin. Old Major LLC, an artisan meat distributor based in Indianapolis, is a prime example of that shift.
The Big Ole Update!!
According to owner Mark LaFay, Starting in 2026, Old Major Market made a major strategic decision: they are keeping 100% of the Bitcoin they receive directly on their balance sheet. They realized that holding bitcoin opens up significant long-term upside. Old Major ships their meats to all 48 lower states. Mark says the Maple bourbon bacon is very popular!
Big shout out to the Bitcoiners in Central Indiana that have been stopping by Old Major for over a year to buy bacon, sausages, and specialty meats with sats. While the shop originally agreed to accept Bitcoin and instantly converted every transaction to cash, the steady stream of Bitcoin payments caught their attention.
The “1% Orange Pill” Math
When a dedicated community directs its routine spending toward supportive merchants, the business case for the owner becomes undeniable:
The Baseline: A local merchant generating $1 Million in annual revenue with a 10% profit margin brings home $100,000 in net profit.
The 1% New Customer Shift: If local Bitcoiners represent just 1% of total sales, that’s $10,000 in annual Bitcoin transactions. If the owner sells the coins, regret creeps in, “what if I held the coins?”…
The BTC Holding Strategy: Let’s assume the store instead decides to hold that Bitcoin in 2026, and BTC doubles in value this year. A 1% shift in customer payment preference increases the owner’s total annual up 20% at $120,000.
That financial reality is the ultimate orange pill. A focused group of customers directing their commerce toward open-minded owners can move the needle for merchant adoption, whether the owner holds from day one or learns along the way that they are missing profit.
Notable Mentions: Local Indy Staples: Coffee & Wine
Kaffeine Coffee Co. (Downtown Indy): Third Wave craft coffee meets native Bitcoin rails. Meeting fellow Bitcoiners at the counter proves how coffee hubs act as the natural gateway for real-world community building.
The Rejoicing Vine (Northwest Indy): A mission-driven winery specializing in sparkling wines that doubles as the host spot for local “Lightning Socials”. Owner Brent Kumfer agreed to accept Bitcoin over a year ago through Square, enjoying zero processing fees and a steady stream of local Bitcoiner events. They are not yet holding bitcoin, but they are considering it.
Have a Story or a Local Merchant Network to Feature?
As always, a growing directory of verified Bitcoin-accepting merchants is listed below. If you want your business added to the map, or if you have a new city and story to feature in an upcoming column, write directly to vagabond@b.tc in the series “NOW ACCEPTING BITCOIN“.
APPENDIX – 200 Indiana Stores Accepting Bitcoin
Arts & Entertainment
LangLab (Arts Centre) — 1302 High St, South Bend
AMC Castleton Square 14 (Cinema) — 6020 E 82nd St, Indianapolis
AMC Washington Square 12 (Cinema) — 10280 E Washington St, Indianapolis
AMC CLASSIC Bloomington 12 (Cinema) — 2929 W 3rd St, Bloomington
AMC Perry Crossing 18 (Cinema) — 380 Cinema Blvd, Plainfield
AMC Showplace Traders Point 12 (Cinema) — 5920 W 86th St, Indianapolis
AMC Indianapolis 17 (Cinema) — 4325 S Meridian St, Indianapolis
AMC CLASSIC Crawfordsville 8 (Cinema) — 205 Dry Branch Rd, Crawfordsville
Fort Wayne Improv (Theatre) — 1314 E State Blvd, Fort Wayne
Pine Acres Miniature Farm (Zoo) — 6801 Union Chapel Rd SE, Corydon
Automotive & Repair
317 Auto Service — 499 Wall St, Greenwood
Hobbs Automotive Diagnostics & Repair — 3594 SR 9, Anderson
McIntire Auto Repair — 1927 S Curry Pike, Bloomington
Salvadors Collision — 30841 Old US 33, Elkhart
2nd Chance Towing & Repair — 2252 Straight Line Pike, Richmond
Bulls Tire Shop — 2233 E Washington St, Indianapolis
Direct Tire — 1506 N Post Rd, Indianapolis
Bars, Breweries & Wineries
Westfield Wine Vault — 100 N Union St, Westfield
Mad Hyena Bar and Grill — 1538 Indiana Ave, New Castle
Fish Moon Brewing Company — 309 N Main St, Rushville
The Health Club Taproom & Cafe — 6420 Cornell Ave, Indianapolis
Books & Brews — 9402 Uptown Dr, Indianapolis
Tollys Bar and Grill — 2341 Maple Ave, Terre Haute
Easley Winery — 205 N College Ave, Indianapolis
The Rejoicing Vine — 8440 W 82nd St, Indianapolis
Beauty, Hair & Wellness
Apothecary Salon & Spa — 2050 Burton Ln, Martinsville
Allure Salon — 100 S 1st St, Zionsville
Angel Barber Studio — 1990 Conner St, Noblesville
B Beauty — 11717 E Washington St, Indianapolis
Brow Ink — 5250 E US Hwy 36, Avon
Bryans Barbershop — 224 N 12th St, Decatur
Cutting Loose Salon — 3815 S Main St, Elkhart
Exotic Nails — 1617 E Michigan Rd, Shelbyville
Harmony Day Spa — 7654 N Bleck Rd, Trail Creek
Indulge Beauty Salon — 3521 Lake Ave, Fort Wayne
Lee’s Barber Lounge — 409 W Taylor St, Kokomo
Lux Esthetics Lab — 1251 US-31 N, Greenwood
Luxury Spa & Nails — 217 S Green River Rd, Evansville
Marengo Barber Shop — 109 Main St, Marengo
Mdg Salon — E 116th St, Carmel
Midou Studio — 9935 E 42nd St, Indianapolis
Modern Barbershop and Salon — 1641 N Lebanon St, Lebanon
Naturally You — 6101 N Rural St, Indianapolis
Sarah L Studio — 6251 Winthrop Ave, Indianapolis
The Station Hair Parlor — 200 Byrd Way, Greenwood
Wax that Cat — 3009 25th St & 3042 State St, Columbus
Indy Holistic Massage — 1133 W Main St, Greenfield
Sacred Roots Custom Massage — 26 W Broadway St, Shelbyville
Cafes, Bakeries & Desserts
Gramz Bakey and Cafe — 409 Washington St, Columbus
Kaffeine Coffee — 707 Fulton St, Indianapolis
Moar Tea — 448 Massachusetts Ave, Indianapolis
Seoul Fresh — 49 W Maryland St, Indianapolis
The Beach Hut — 100 W Moss Pkwy, Michigan City
The Java Bean Cafe — 151 N 2nd St, Decatur
Cosmic Cardinal Cafe — 101 W Ohio St, Indianapolis
Capstone Cafe & Bookstore — 6620 Northview Way, Indianapolis
Rocky Mountain Cafe — 209 Lincolnway, La Porte
Wildflour Bakehouse — 1012 E County Rd 750 S, Nineveh
Brown’s Shuga Shack — 6099 State Rd 16, Monticello
Heartland Homemade Ice Cream — 4911 S Emerson Ave, Indianapolis
Sugar + Ice — 103 S Randolph St, Garrett
Sugarfield Creamery — 1051 E Tabor St, Indianapolis
Contractors, Repair & Home Services
33 Electric — 7939 Dix Rd, Indianapolis
AR Engineering (HVAC) — 3002 W Western Ave, South Bend
Bravo Carpentry — 305 Railroad Ave, Wheeler
DEG Electronic Repair Services — 3712 N Mitthoeffer Rd & 2818 Westlane Rd, Indianapolis
Energy Efficient Replacements / 574-Sunroom — 51285 Bittersweet Rd, Granger
KM Electronics — 8238 Madison Ave, Indianapolis
NGR Electric — 4320 Calhoun St, Gary
Roman Tech Computer Repair — 3611 E US Hwy 12, Michigan City
TechBar — 4121 Cleveland St, Gary
Groceries, Specialty Foods & Farms
Old Major (Butcher) — 4201 Millersville Rd, Indianapolis
The Wurst (Butcher) — 130 N Broad St, Griffith
For You Brewing Supplies — 503 Honey Creek Dr, Terre Haute
Hidden Acres (Farm) — 10645 W 425 S, Wilkinson
K&B Liberty Farms — 2254 Nature Ln SE, Corydon
Binford Farmers Market — 6620 Northview Way, Indianapolis
Professional & Financial Services
D M Property Management — 6446 Ralston Ave, Indianapolis
Dennis Hartley & Son Monuments — 89 E Walnut St, Martinsville
Great Lakes EV Charging — 51285 Bittersweet Rd, Granger
Inguard Insurance — 231 W Canal St, Wabash
Olive Tree Resources (NGO) — 110 E Market St, New Albany
Overhauser Law Offices — 101 W Ohio St, Indianapolis & 18 E Main St, Greenfield
Restaurants, Fast Food & Delis
Amorè Fine Italian Ristorante — 730 Highlander Point Dr, Floyds Knobs
Food King Chinese Restaurant — 1472 E 86th St, Indianapolis
Full Circle Grill & BBQ — 110 W Berry St, Fort Wayne
George’s Gyros Spot #2 — 1201 W 37th Ave, Hobart
Grateful Grubs BBQ — 5654 IN-10, DeMotte
Guadalupe’s Mexican Grill — 2031 South Bend Ave, South Bend
Lonestar Bar B Que — 905 N Park Dr, Evansville
Major Munch — 101 NW 1st St, Evansville
Oscar’s Pizza — 515 N Buckeye St, Kokomo
Panini Panini — 1720 Franklin St, Michigan City
Rusted Silo Southern BBQ — 411 N State St, Lizton
Social Que BBQ and Catering — 1701 Franklin St, Michigan City
The Lincoln Kitchen — 704 Silhavy Rd, Valparaiso
The Owlery Restaurant — 118 W 6th St, Bloomington
Tlaolli — 2830 E Washington St, Indianapolis
Tsunami Sushi & Korean Wings — 700 Sagamore Pkwy N, Lafayette
Turkuaz Cafe — 301 E 3rd St, Bloomington
Union Jack Pub — 921 Broad Ripple Ave, Indianapolis
Uptown Cafe — 102 E Kirkwood Ave, Bloomington
Griller’s Restaurant — 1240 119th St, Whiting
Oh Mamma’s On The Avenue Deli — 1202 Mishawaka Ave, South Bend
OyVey! Bakery & Deli — 901 Lafayette Ave, Terre Haute
Cracklin Shack — 5058 S 800 W, Swayzee
Hoosier Spice & BBQ Company — 11622 NE Executive Dr, Edinburgh
Las Cubanitas — 53 Valparaiso St, Valparaiso
Los Dos Amigos by Awiwi — 202 Carrie Ln, Columbus
Steak ‘n Shake — 30+ locations statewide (Avon, Indianapolis, Fort Wayne, Lafayette, Bloomington, Elkhart, South Bend, Terre Haute, Greenwood, Valparaiso, Columbus, Clarksville, Seymour, Merrillville, Schererville, Muncie, Bedford, Lawrenceburg, Franklin, etc.)
Steve’s Una Pizza — 1005 S Saint James Blvd, Evansville
Union Jack Pub Food Truck — 924 Broad Ripple Ave, Indianapolis
Retail, Apparel, Hobbies & Specialty Shops
Above ALL Bowling Supply — Valparaiso & Hobart
Blossom Floral Design — 615 N Michigan St, South Bend
Geeked Out Games — 10830 Bennett Pkwy, Zionsville / Fishers
Its Not Corn (Apparel) — 120 N Miller Ave, Marion
Jayla’s Gifts, Plants, Flowers — 207 E Market St, Nappanee
Jewelry Gallery — 17425 Carey Rd, Westfield
Lake Effect Florals — 278 E 1500 N, Chesterton
Mr. Kay’s Fashionable Shoes — 2218 Southlake Mall, Merrillville
Nature’s Mercantile — 122 N Main St, Auburn
Nick Nackery — 201 E Virginia St, Evansville
Old-School Outpost (Games) — 3825 S East St, Indianapolis
Prideland Comics & Collectibles — 5668 Crawfordsville Rd, Speedway
Rock Bottom Resale — 11186 County Rd 34, Goshen
Rock Daddy (Esoteric) — 418 E McGalliard Rd, Muncie
Sewer Lair Toys — 3197 S 3rd Pl, Terre Haute
Smoke Xpress (Tobacco) — Michigan City & Elkhart
Svpplements — 316 W Cleveland Rd, Granger
The Co Op Shop (Video Games) — 3540 State Rd 38 E, Lafayette
Unique Creations by Joe — 1148 S 17th St, Kokomo
Versed Skateboard Shop — 1006 Virginia Ave, Indianapolis
War Room Tabletop Gaming — 10830 Bennett Pkwy, Zionsville
710 Lounge (Cannabis) — 3673 W 86th St, Indianapolis
A Pooch Palace (Pet Grooming) — 3839 S Lafountain St, Kokomo
First & Wilkerson Designs / Farmkidz Apparel — Fort Wayne & Lebanon
Second-Hand & Thrift Stores
DTF Sales — 51 N Main St, Cloverdale
Millie’s Thrift Store — Lafayette (2 locations) & West Lafayette
MoJo’s Thrift-N-Collectibles Store — 527 Cass St, Wabash
Mood — 248 Spring St, Jeffersonville
Tattoo & Piercing Studios
A1 Art Tattoos — 4606 E Michigan St, Indianapolis
Altered Image — 10030 E US Hwy 36, Avon
Big Time Tattoos and Piercings — 5353 Madison Ave, Indianapolis
Crown Point Tattoo — 114 W Hack Ct, Crown Point
Evolution Tattoo — 2901 Mitchell Rd, Bedford
La Familia Tattoo — 529 W Chicago Ave, East Chicago
Resurrection Studios Tattoos & Piercing — 2200 Elmwood Ave, Lafayette
Tracy Scott at Bankai Tattoo Collective — 421 7th St, Columbus
This post Now Accepting Bitcoin: Old Major Market Brings Artisanal Meats to 48 States first appeared on Bitcoin Magazine and is written by Vagabond.
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