Strategy, formerly known as MicroStrategy, the now Bitcoin proxy firm founded by Bitcoin (BTC) bull Michael Saylor, made headlines once again on Monday by acquiring an additional 6,556 BTC, bringing its total BTC holdings to an impressive 538,200 BTC.
This latest purchase, amounting to approximately $556 million at an average price of $84,785 per Bitcoin, comes amid increasing market volatility, mainly characterized by BTC’s inability to surpass the $90,000 mark since early March of this year.
Since Saylor first championed Bitcoin as a reserve asset in 2020, the cryptocurrency has surged by approximately 987.94% from January 2020 to April 2025. This reflects the increasing acceptance of Bitcoin in the corporate world but also highlights Saylor’s foresight in recognizing its potential as a store of value.
In a recent post on X (formerly Twitter), Saylor confirmed that Strategy’s latest acquisition of 6,556 BTC was part of a broader strategy to capitalize on Bitcoin’s growth.
With a year-to-date BTC yield of 12.1% in 2025, the company’s commitment to Bitcoin is more than just an investment; it represents a strategic shift in how corporations view digital assets.
As of April 20, 2025, Strategy holds its BTC at an aggregate purchase price of around $36.47 billion, with each Bitcoin acquired at approximately $67,766.
Strategy’s stock, MSTR, trading at $317.20, has seen a modest day-over-day increase of 1.78%. With a total market cap of $84.7 billion and an enterprise value of $94.5 billion, the company’s valuation continues to benefit significantly from its Bitcoin strategy.
Notably, as Bitcoin prices have risen, the net asset value (NAV) of its Bitcoin holdings has climbed to $47.03 billion, reflecting a daily increase of $1.19 billion or 2.60%.
Strategy’s bet on Bitcoin has also proven to be remarkably lucrative. Over the past year, MSTR stock has risen by approximately 163%, driven largely by the appreciating value of Bitcoin.
The fact that the Bitcoin method has yielded a total return of 2,400% is even more remarkable. This suggests that the first investments of those who saw the potential in Strategy’s Bitcoin strategy might see a return of over 24 times their initial investment.
Nevertheless, as reported by NewsBTC, an accounting rule that requires digital assets to be evaluated at market prices would cause Strategy to record an unrealized loss of $5.9 billion for the first quarter of the year.
As part of its aggressive acquisition strategy, which has included nine acquisitions during this period, the business allegedly spent $7.79 billion on Bitcoin in the same quarter.
At the time of writing, BTC trades at $86,900, registering a 3.3% surge in the weekly time frame.
Featured image from DALL-E, chart from TradingView.com
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