Categories: Bitcoin Latest News

Environmental Groups to Spend Another $1M on Ads for Bitcoin Code Change After the Merge

The campaign to change the bitcoin code to decrease its energy use will be reigniting its efforts after ethereum’s move to a less energy-intensive protocol.Read MoreCoinDesk

Environmental groups pledged to spend another $1 million on online ads to pressure the bitcoin community to change the network’s code in order to reduce energy consumption.

Earlier on Thursday, the Ethereum blockchain – which underpins the world’s second largest cryptocurrency – changed its consensus mechanism from proof-of-work (PoW) to proof-of-stake (PoS), doing away with the need for energy-intensive computing power. Bitcoin, a PoW network, has been facing mounting criticism over its energy use, which is on par with some small countries. These criticisms were echoed in part in a report on bitcoin mining published by the White House last week.

“Ethereum’s energy-efficient ‘merge’ leaves bitcoin as lone cryptocurrency climate polluter,” wrote Environmental Working Group (EWG) in a Thursday statement, which along with Greenpeace USA, Ripple co-founder Chris Larsen and other small environmental organizations launched a campaign to change the bitcoin code earlier this year.

On top of the new ad funds, Greenpeace USA started an online petition calling on multi-trillion-dollar asset manager Fidelity Investments to help take the lead in pushing Bitcoin to switch to PoS.

DISCLOSURE

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.

Recent Posts

Bitcoin shrugs off ETF outflows to trade above $84,000 as oil falls

Bitcoin is holding on to its weekend gains as oil trades lower. ETFs lost over…

6 hours ago

One year after 10/10 flash crash, bitcoin and ether liquidity have rebuilt, but altcoins still face risks

Bitcoin and ether order books are deeper than before the crash, while altcoin liquidity keeps…

2 days ago

Bitcoin’s $19 billion wake-up call: One-year later, has crypto learned anything?

One year after a flash crash wiped out billions in leveraged crypto bets, traders have…

2 days ago

Bitcoin’s volatility has plunged, but extreme price swings are more frequent than in 2018

CoinDesk analysis finds 10 unusually large trading days in 2026, raising questions about how investors…

2 days ago

Bitcoin Life Insurer Meanwhile Raises $37.5M as Wealthy Families Look to Pass On Their BTC

Bitcoin Magazine Bitcoin Life Insurer Meanwhile Raises $37.5M as Wealthy Families Look to Pass On…

2 days ago

Here’s How Not To Screw up Your Bitcoin Privacy

Bitcoin Magazine Here’s How Not To Screw up Your Bitcoin Privacy Just one transaction can…

3 days ago